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AUTUMN SALE – SAVE UP TO 70%
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Ida elegant midi dress in black
Ida elegant midi dress in black, view 2
Ida elegant midi dress in black, view 3
Ida elegant midi dress in black, view 4
Ida elegant midi dress in black, view 5
Ida elegant midi dress in black, view 6
Ida elegant midi dress in black
Ida elegant midi dress in black, view 2
Ida elegant midi dress in black, view 3
Ida elegant midi dress in black, view 4
Ida elegant midi dress in black, view 5
Ida elegant midi dress in black, view 6
★★★★★ ★★★★★ 4.7/5.0
| Based on 3,000+ reviews

Ida | Elegant Midi Dress

£114.95 £34.95
69
  • Free Delivery Free Delivery with Royal Mail
  • Bezproblemowy zwrot Easy 30-day returns
  • Bezpieczna płatność Trusted by thousands across the UK
Colour
Black
Size
Size chart
S
Size Chart
SizeShoulderBustWaistLength
S3513.89135.89537.411344.5
M3614.29637.810039.411444.9
L3714.610139.810541.311545.2
XL3915.410641.711043.311645.6
2XL4015.711143.711545.311746.0
3XL4116.111645.712047.211846.4
4XL4216.512147.612549.211946.8
5XL4417.312649.613051.212047.2

Measurements are taken flat. Please allow 1-2 cm variance. If you are between sizes, we recommend sizing up.
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Online: 5 in stock

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Description

Flattering and Elegant Everyday Midi Dress

This classic midi dress features a crossover V-neckline with softly gathered pleats at the bust for a flattering wrap effect. The elbow-length sleeves provide comfortable coverage, while the slightly flared skirt falls to the calf. Side pockets add a practical charm, making this dress a perfect blend of style and functionality.

Why hundreds of women love this dress

  • Bust-enhancing silhouette: The wrap neckline and gathered waist create a feminine and elongated shape that flatters curves with comfort and ease.
  • Soft and comfortable fabric: Made from a smooth and breathable material that moves with you and feels soft against the skin for all-day wear.
  • Practical hidden pockets: Discreet side pockets offer convenience without disrupting the clean lines of the silhouette—perfect for carrying small essentials.
Popular sizes are selling out fast – secure yours now.
30-Day Guarantee

We want you to shop with complete confidence and no risk. If an item doesn't meet your expectations, you have 30 days from delivery to return it.

To make a return, simply get in touch with us by email at info@caroline-london.co.uk. We'll reply quickly and guide you personally through every step, making sure the whole process is as simple and clear as possible for you.

Customer Service

Our customer service team is here to answer all your questions. Whether you need help with a product or assistance with an order, we're here for you, offering a personal and attentive service.

Don't hesitate to get in touch by email at info@caroline-london.co.uk or through our contact page.

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9,000+ happy customers

★★★★★

The jumper is beautifully soft and feels far more expensive than it was. Lovely fit and really cosy without feeling too heavy.

Sophie M.
Sophie M.
London, UK
★★★★★

Such a lovely cardigan — warm, flattering and so easy to throw on with jeans. I’ve already worn it far more than I expected.

Charlotte B.
Charlotte B.
Bristol, UK
★★★★★

I’m so pleased with this coat. It’s warm without being bulky and the cut is really flattering. Perfect for chilly mornings

Olivia R.
Olivia R.
Leeds, UK
★★★★★

The knit feels gorgeous and it keeps its shape beautifully. I’ve washed it a few times now and it still looks as good as new.

Grace W.
Grace W.
Edinburgh, UK
★★★★★

Exactly the sort of cardigan I’d been looking for. Soft, comfortable and smart enough to wear out as well as around the house.

Hannah P.
Hannah P.
Birmingham, UK
★★★★★

Lovely quality and much warmer than I expected. The coat sits beautifully on the shoulders and there’s plenty of room for a jumper underneath.

Alice K.
Alice K.
Glasgow, UK
★★★★★

The colour is even nicer in person and the fit is spot on. Cosy, comfortable and very easy to wear — one of my new favourites.

Freya L.
Freya L.
Cardiff, UK
★★★★☆

Really impressed with the quality of the knit. It feels substantial and well made, not thin or flimsy like so many others I’ve tried.

Isla M.
Isla M.
Liverpool, UK
★★★★★

Wonderful from start to finish. My coat arrived beautifully packed and I absolutely love it — comfortable, warm and very flattering.

Bethany C.
Bethany C.
Brighton, UK

Average rating of 4.7 out of 5 based on 3,495 reviews. Here are our 5-star reviews.

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THANK YOU

Thanks to your support, Caroline London has been part of your lives for 37 wonderful years.

By choosing our pieces, you have supported more than a boutique — you have become part of a story built on timeless style, care and beautifully made clothing.

We want to thank you for every visit, every purchase and every shared memory over the years.

Thank you for being part of our story.

With all our love and gratitude,

Caroline and her granddaughters

Frequently Asked Questions

Will I receive a confirmation email after placing an order?

Yes. As soon as your order is placed you'll receive a confirmation email with your order details, and a second email with tracking once it ships.

Do you offer free shipping?

Yes — we offer fast and completely free UK delivery on all orders.

Will you be restocking after the sale?

No — this is our final clearance. After 37 years of passion for fashion, Caroline is closing her shop for good in 2026. Once the remaining stock is gone, these pieces will no longer be available.

Can I return my order if it doesn't fit?

Absolutely. You can return your order within 30 days of delivery. Items must be unworn and in their original condition.

How can I track my order?

Once your order ships, we'll email you a tracking link so you can follow your parcel every step of the way.

What payment methods do you accept?

We accept all major cards (Visa, Mastercard, American Express) as well as Apple Pay, Google Pay and Shop Pay.

FREE DELIVERY

Fast and free delivery with Royal Mail across the UK.

30-DAY RETURNS POLICY

Changed your mind? You have 30 days to return or exchange your purchase, with a refund guarantee.

OVER 9,000 HAPPY CUSTOMERS

Trusted quality and timeless style.